How to Use EDDM to Grow Your Business

Las Vegas: a city filled with bright lights, louder-than-life billboards, and businesses vying for attention. In a market this competitive, how do you make sure your business gets noticed? The answer is Every Door Direct Mail (EDDM)—a simple, cost-effective way to rise above the noise and connect directly with your audience.

Let’s explore why EDDM isn’t just another advertising option—it’s the strategy to help you stand out and win in a crowded market.

What Is EDDM, and Why Does It Work?

EDDM is a service offered by USPS that allows businesses to target specific neighborhoods with physical mail—no need for a mailing list! Here’s why it’s effective:

1. Guaranteed Delivery:

Your postcard lands in every mailbox of your chosen zip code. No algorithms, no “oops, it didn’t get delivered.” And most importantly, no spam folder to deal with either!

2. Physical Impact:

Unlike digital ads that disappear with a scroll, postcards demand attention. People physically touch them, increasing the likelihood they’ll remember your business.

3. Hyper-Local Targeting:

Want to target families in Summerlin or small business owners in North Las Vegas? With EDDM, you can customize your campaign to reach the exact audience you need.

How EDDM Benefits Your Business

1. Cost-Effective Advertising

Traditional direct mail can be expensive. Between buying mailing lists, printing costs, design costs, consultations, and postage fees, you’re looking at a hefty bill. With EDDM, there’s no need for a mailing list, and postage is just $0.23 per household when you use the USPS EDDM program.

Now, here’s where we come in: with our 9x12 co-op postcards, you can get a jumbo ad delivered to 10,000 households for only $0.275 per home—and we handle everything from design to compliance. Compare that to doing it solo, and it’s a no-brainer!

2. Laser-Focused Local Reach

Las Vegas is a city of neighborhoods, and not every audience is right for every business. With EDDM, you can target by zip code, ensuring your message reaches the areas most likely to engage with your offer. Want to focus on high-income households? We’ll help you select the perfect area.

3. Tangible, Memorable Marketing

In a world where most ads are digital, a well-designed postcard stands out. It’s physical, visible, and hard to ignore. Add in a compelling call-to-action and tracking options like QR codes or discount codes, and you’ve got a marketing tool that delivers results.

Why Choose Us for Your EDDM Campaign?

We know you’ve got choices, but here’s what sets us apart:

Full-Service Support

We don’t just print and pray. We guide you through every step:

•Zip Code Selection:

We know Las Vegas inside and out. We’ll help you pinpoint the neighborhoods that match your target audience.

•Custom Ad Design:

No cookie-cutter templates here. We’ll create eye-catching artwork that fits your brand and revise it until you’re thrilled.

•Hassle-Free Compliance:

USPS has rules, and we know them like the back of our hands. You won’t have to worry about size requirements or addressing—we’ve got it covered.

Proven Results

With our 9x12 postcards, your ad shares space with complementary businesses, maximizing exposure while cutting costs. Plus, tracking options like QR codes and unique discount codes make it easy to measure your campaign’s success. Oh yeah, and there are no competitors on a card!

Unbeatable Value

Why pay more to do it yourself? We’re here to save you time, money, and stress, all while delivering professional results.

Las Vegas Advertising Tips: Stand Out with EDDM

If you’re still on the fence about EDDM, let’s break it down:

1. Know Your Audience:

Define your ideal customer and pick zip codes where they’re most likely to live.

2. Focus on Design:

Your postcard is your first impression—make it count! Keep it clean, eye-catching, and informative.

3. Incorporate Strong CTAs:

Whether it’s a discount, free consultation, or exclusive event, give recipients a reason to act immediately.

4. Track Results:

Use QR codes, vanity URLs, or discount codes to measure how well your campaign performs.

Ready to Stand Out? Let’s Make It Happen.

At Business on a Hill, we’re here to help you rise above the competition. Whether you’re a small business just starting or an established company looking to expand, our 9x12 EDDM campaigns are designed to deliver results without breaking the bank.

Explore Our 9x12 Campaigns

[Learn more about our 3-month packages and reserve your spot today!]

Check Out Our Godfather Offers

[See our unbeatable deals and get started with EDDM marketing now!]

FAQs About EDDM

Q: Is EDDM right for my business?

A: If your goal is to reach a local audience, EDDM is an excellent choice. Restaurants, salons, real estate agents, and service-based businesses see great results.

Q: How soon can I see results?

A: Many businesses start seeing responses within days of their postcards hitting mailboxes.

Q: Can I track the success of my campaign?

A: Absolutely! We include QR codes and can help set up unique discount codes to measure your ROI.

Q: What’s the minimum quantity for an EDDM campaign?

A: USPS requires a minimum of 200 postcards per drop. However, our 9x12 campaigns reach 10,000 households for maximum impact.

Let’s Elevate Your Business Today

Las Vegas is crowded, but that doesn’t mean you can’t stand out. With our EDDM services, you’ll reach your audience, save money, and see results. Contact us today at 702-720-8305 or [email us] to get started!