How to Measure the Success of Your EDDM Campaign Analytics (Without Boring Spreadsheets) 📩📊

You did it. You sent out your Every Door Direct Mail (EDDM) campaign. Thousands of homes, countless eyeballs, and now… silence? Or maybe a few phone calls? How do you actually know if your campaign was a slam dunk or a total airball?

Forget the generic “Check your ROI” advice. Let’s break down how to measure EDDM success in a way that’s useful (and, dare we say, fun?).

1. The “Phone Rings” Check ☎️

Let’s start with the obvious. Did more people call you after your campaign launched? If your phone is suddenly as busy as a pizza shop on Super Bowl Sunday, congrats—you did something right.

Pro Tip:

• Use a unique tracking number on your postcards. This way, you’ll know exactly how many calls came from the mailer vs. other marketing efforts.

2. The “Website Traffic Spike” Test 🖥️📈

Not everyone will call immediately (people are busy, or maybe just introverted). Some will hit up your website first.

How to Track This:

• Check Google Analytics to see if there was a traffic surge after your mailers went out.

• Look at bounce rate (if people leave instantly, they might not be finding what they expected).

• Monitor time spent on page—longer visits mean they’re interested.

3. The “Coupon Redemption” Trick 🎟️

If you included a special offer (which you totally should), how many people used it?

Creative Ideas for Tracking:

• Unique discount codes (Example: MAIL25 for 25% off).

• QR codes leading to a custom landing page.

• Tear-off sections they bring to your store.

If nobody’s using your offer, you may need a stronger incentive next time.

4. The “Mention This Ad” Game 🎤

Train your team to ask, “How did you hear about us?” every time a customer calls or visits. If they say, “Oh, I got your postcard!”—boom, success.

Pro Tip:

• Make this part of your sales process so you get real-time feedback.

5. The “Repeat Customer” Check 👌🔄

A great EDDM campaign doesn’t just bring in new customers—it keeps old ones coming back. You should already have a CRM in place, and if you don't now is the exact time to get one set up.

How to Track:

• Look at your customer database to see if existing customers returned after receiving your mailer.

• Offer a loyalty discount or exclusive deal to see who responds.

6. The “Social Media Ripple Effect” 📲

Did people start talking about your business online after your campaign? Check your social media mentions, DMs, and tagged posts.

Bonus Move:

• Add a CTA on your mailer like “Tag us on Instagram when you visit!” to drive engagement.

Final Thoughts: Don’t Just Measure—Adapt!

The key to EDDM success isn’t just tracking results but learning from them. If your campaign flopped, tweak your messaging, design, or offer. If it crushed, double down on what worked.

Need help running a killer EDDM campaign? You know where to find us. 👀📞